Pinterest is big news when it comes to visual marketing.

With over 200 million monthly active users, performing over 2 billion monthly searches, it’s the place to be for your business/blog to get seen! However, it can be difficult to know where to start.

I’ve been working with small business owners to discover their struggles when it comes to using Pinterest. I’ve found that many people aren’t sure where to start with Pinterest, so here’s my beginner’s guide;

What is Pinterest?

This is the first, and probably most important thing, I like people to know about Pinterest, and from my experience, something that causes confusion amongst a lot of new Pinterest users…

Pinterest is a SEARCH ENGINE… not social media.

Once you start looking at Pinterest from this perspective, the whole site seems to change.

People use Pinterest as a source of inspirations, from wedding planning, health and fitness, hobbies, crafting, home decor, event planning and even holiday planning.

It’s a bit like Google, but way more fun (in my opinion)

Unlike main social media sites (Facebook, Instagram, etc) Pinterest is less about starting conversations and building personal relationships.  People follow you based on their interests and if they’re inspired by what they see.

Strong Pinterest content starts on your website/blog

Pinterest is a user-generated content site.  Meaning unless someone saves your stuff to Pinterest, you won’t show up on there.  But in order for that to happen, you need to have something people want to, and can save in the first place!

‘Pins’ are clickable images, that have a link attached. If you want to find out more, clicking the image should take you to the website/blog page where you can find out more.

Once you’ve created great content and beautiful related images, then you should upload them to the appropriate page on your site.  Once the post/page is published, save the image to Pinterest using the save button.

Help your posts stand out

A lot of time can go into planning the visual branding of your business.
Picking the best colour scheme; Designing the right logo: Choosing the perfect font; The style of your images/photographs; etcThese are all very important for helping your brand stand out, so don’t overlook these when creating the images you’ll be saving to Pinterest.

These are all very important for helping your brand stand out, so don’t overlook these when creating the images you’ll be saving to Pinterest.When you’re creating the images for your site, make sure they relate to you and your visual brand. Be consistent with your choices.

When you’re creating the images for your site, make sure they relate to you and your visual brand. Be consistent with your choices.

Help them ‘blend in’ to your site, as much as they will ‘stand out’ on Pinterest.

If you want to learn more about using Pinterest in your business, you can join my free Facebook group here:  Boost your Biz using Pinterest

 

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